Reasons Your Fleet Needs Video Technology

1 4 Reasons Your Fleet Needs Video Technology

2 4 Reasons Your Fleet Needs Video Technology From the early days of simple “track and trace” solutions that merely showed where a particular truck was at a given time, onboard solutions have evolved to provide real-time data on driver and vehicle performance ‒ empowering fleets to make more informed decisions when it comes to routing and scheduling, managing Hours of Service (HOS) compliance and enhancing overall connectivity across its operations. And, while these capabilities are an essential part of any modern fleet’s operations, they still can’t provide the same level of context that comes from actually seeing what a driver is facing while on the road. That’s not to say technology can’t provide that perspective, either. Fleets of all shapes and sizes are increasingly onboarding video platforms to help them gain this invaluable insight and advance the safety and productivity of their driver base. While no two fleets are alike, implementing a video platform can deliver concrete benefits that make this an essential tool for any trucking company. In this eBook, we explore some of the key advantages of implementing a video system in your fleet. Whether you are familiar with video systems or haven’t considered them before, this helpful guide will walk you through the key ways video can deliver a solid ROI as well as highlight how to choose a video platform to meet your fleet’s specific needs and objectives. When it comes to the transportation industry, fleet management technology has come a long way.

Trimble Transportation When your business operates on the road with other vehicles, accidents and near-misses are a constant concern. Not only do accidents present a safety hazard but they can also result in other headaches such as routing delays, loss of freight and damaged equipment. Another key concern when it comes to accidents? Determining liability. For fleets, accident liability is an important issue for a few reasons. Insurance premiums are on the rise, too. ATRI also reports that insurance premiums increased by more than a cent per mile from 2019 to 2020, representing a 22 percent year-over-year increase. Determining fault is also an important variable to consider. In fact, statistics from the American Trucking Associations (ATA) indicate that 70-75 percent of all fatal accidents involving a large truck and motor vehicle were the fault of the motor vehicle’s driver. Reason #1: Gaining Accident Liability The litigation costs for car-truck accidents are skyrocketing. According to data published by the American Transportation Research Institute (ATRI), the average jury verdict in trucking trials went from $2.3 million in 2010 to $22.2 million in 2018. 22% Increase in Premiums $22 million in Litigation 75% At-Fault Accidents

4 1 https://www.ttnews.com/articles/trucking-industry-sees-wins-battle-against-nuclear-jury-verdicts 2 https://truckingresearch.org/atri-research/operational-costs-of-trucking/ 3 https://www.trucking.org/sites/default/files/2020-09/TruckingSafetyFacts.pdf 4 Reasons Your Fleet Needs Video Technology Trimble Transportation Providing a Neutral Eyewitnes s The most obvious benefit of truck-bas ed video systems is their ability to clearly capture incidents when they occur. Mounted on the front, sides and rear of a vehicle, video cameras can provide a neutral vantage point in the moments before, during and immediately after an accident. Instead of relying on potentially-inaccurate witness reports, video can provide a clear depiction of an accident to reduce confusion and eliminate finger pointing. For fleets, this means either gaining the evidence to exonerate themselves or, in the event their driver was at fault, speed up the process of settling the matter with other parties involved. Sharing Footage Onsi te The unbiased perspective of vi deo can also be utilized immediately after an incident. Video platforms provide the ability to share footage with safety personnel and drivers via their personal devices such as a smartphone. In these particular scenarios, this means being able to deliver footage to the accident site, to be seen by law enforcement personnel to help inform their accident report and allowing a fleet to more readily clear its name after an accident occurs. Lowering Insurance Premiu ms You may be familiar with the adage “ an ounce of prevention is worth a pound of cure” and that old phrase can be applied to video, too. The benefits of video technology extend beyond just when an accident occurs. Having this technology deployed in your fleet can also have a positive impact on insurance premiums. Similar to the discounts we see in our personal auto insurance, insurers are increasingly seeing the value of video and other safety-focused technology in reducing the likelihood of an accident as well as overall liability risk. With these variables in mind, the evidence is clear: having the ability to properly exonerate your fleet and driver(s) is more important than ever. Implementing video technology can help you do this in a few key ways:

5 Trimble Transportation Delivering Video Clips When & How You Want Them A key component of most video platforms is the ability to trigger recordings based on vehicle or driver behavior. If a vehicle rapidly accelerates or suddenly stops, the system will know to capture this footage, regardless of if it results in an accident. Likewise, fleets can also apply their own customized triggers to look for behaviors that may be specific to their driver base. While these triggered clips are essential to informing driver coaching efforts, they aren’t the only way for a fleet to utilize video to enhance coaching. Leading video platforms also include an on- demand feature, allowing back office personnel such as safety managers to recall video from a specific truck at a specific time, further providing context to correctable behaviors or near-misses. While video technology can help mitigate the effects of an accident, what if it could help reduce the likelihood of them occurring in the first place? Although accidents are an inherent part of transportation, video technology can play a key role in helping a fleet intervene to correct behaviors that might lead to an accident down the road. For fleets and their drivers, video is becoming an essential part of the driver coaching process, helping everyone gain a better understanding of what types of behavior may need to be addressed and how to proactively improve safety across an entire driver base. How? Video technology can help by: Reason #2: Enhancing Driver Coaching Efforts Trigger Event Footage Uploaded Review Safety

6 Trimble Transportation 4 Reasons Your Fleet Needs Video Technology Providing Tangible Examples of Behavior to Coach & Reward Wh ile we are on the subject of context, a key part of any coaching effort is to be able to articulate what behaviors are occurring and potential ways to correct them. Without video footage, these coaching efforts can be vague and potentially frustrating for both safety personnel and drivers alike. Video helps provide this clarity, with high-definition footage that clearly depicts events. With this technology, safety managers and drivers can each review footage and have a more informed conversation about what took place behind the wheel. In some cases, it might be to help show a driver what needs to be improved ‒ whether that is increasing following distance, reducing speeding events or other behavior. But, it is also important in highlighting where drivers did things right. A triggered video may show that a driver did indeed brake quickly, but that quick thinking helped avoid a vehicle that cut the truck off. Or, if an accident did occur, it can allow a fleet to reassure a driver that he or she did everything in their power to avoid a wreck. Regardless of the circumstances, video provides the context that is vital to enhancing the coaching process and continuing to promote safe driving habits. Pinpointing Highest Risk Drivers For most fleets, 10 percent of drivers can account for up to 65 percent of a carrier’s total risk. This means that while all drivers can benefit from feedback, fleets would be wise to take a more targeted approach in coaching those who may be the likeliest to be involved in an accident. Video can help enable fleets to do just that. Triggered event recordings can help fleets determine trends across their driver base, allowing safety personnel and other back-office users to ascertain if particular drivers are more prone to triggered events and to help determine what behavior(s) may be behind them. The end result? Fleets can focus their attention on the drivers that need it the most as well as educate their broader driver population around common behaviors that should be remedied before they may end up causing an accident.

7 4 Reasons Your Fleet Needs Video Technology Case Study: TCW Trusts Trimble Video Intelligence to Enhance Fleet Safety & Accident Liability Protection With operations at 9 inland terminals and 2 port locations, TCW is one of the largest intermodal operations in the U.S., also with a focus on dry vans, yard management and warehousing. And, with that large of a footprint comes increased risk exposure. In fact, in the past five years, TCW was involved in several accidents where they weren’t at fault but they did not have all the evidence to properly exonerate themselves. Enter Trimble Video Intelligence. In addition to providing on-demand context into incidents when they happen, Video Intelligence also captures video when triggered by behavior (think hard braking or rapid accelerations). Presented via a robust back office platform, these videos can help fleets advance their coaching efforts by providing clear examples of driving behaviors that can be improved. After rolling out Video Intelligence and its forward-facing cameras, TCW immediately realized an ROI. “We have already seen the benefits of exoneration within the first couple of months of using Video Intelligence,” said Banks. One example is when a TCW driver recently came around a curve in the dark. A vehicle was approaching in the other direction while a log truck was parked perpendicular to the road, with the logs hanging over into the lane with no lights, warning triangles or hi-vis flag. The TCW driver braked, hitting the overhanging logs and causing some damage to the cab, but avoided a run off road or head-on collision. The police report indicated that the TCW truck rear-ended the logging truck. The video showed this wasn’t the case and, by providing law enforcement with video evidence, TCW was able to exonerate itself and the driver involved. For fleets that are on the fence about adding video or are unsure about its benefits, both Holland and Banks have some key words of advice. “Do this to protect your company. In the litigious society we operate in these days I wouldn’t want to operate without the camera to protect us. The videos also make us better, they make us safer because we can take an event and we can coach on any at-risk behaviors,” added Holland. “I don’t understand why any trucking company, including owner operators, wouldn’t invest in this technology.” Check out the full case study to learn more about TCW and how Video Intelligence is helping them improve safety and reduce accident liability risk. “If you aren’t running video today, that should be the top priority for tomorrow. I can’t express how much it saved us. Not only in defending claims but to make it clear when we may be in the wrong.” – Ronnie Holland, Director of Safety for TCW

8 4 Reasons Your Fleet Needs Video Technology Trimble Transportation Advanced Driver Assistance Systems (ADAS) Yo u may be familiar with these types of systems, either as factory- installed options on your newer trucks or even your own personal vehicle. Next-generation video systems also feature ADAS capabilities to give a heads up of potential hazards along their route. Often featuring hardware that unobtrusively mounts on the dashboard, this technology can give drivers both audible and visual warnings regarding items such as a reduction in following distance, unintended lane departure and accident hazards on the road ahead. Fatigue & Distraction Monitoring Wha t is occurring on the road is important but so, too, is being aware of what is happening in the cab. Driver distraction, including fatigue, can be a major factor in causing accidents. In fact, the Federal Motor Carrier Safety Administration (FMCSA)’s Large Truck Crash Causation Study (LTCCS) reported that 13 percent of commercial motor vehicle (CMV) drivers were considered to have been fatigued at the time of their crash. Video systems can play a key part in mitigating the risk of driver fatigue. Many platforms include the option to add fatigue and distraction monitoring capabilities. Paired with Artificial Intelligence (AI), this technology can spot head movements that may indicate fatigue, as well as pick up on other behaviors such as cell phone usage and smoking that may cause distraction. The end result? Not only can this help fleet managers and drivers work together to improve safety but it can give drivers in-the-moment alerts to address and potentially correct behaviors before they result in an accident. Additional Perspectives In & Around the Truck Ove r-the-road truck drivers have an exceptional ability to safely operate extremely large vehicles. With that said, even the most veteran of drivers could benefit from an extra set of eyes, particularly when backing up a truck and trailer or navigating a crowded area such as a loading dock. The latest video systems help provide that additional perspective to help drivers make more informed decisions when behind the wheel. This includes the capability to add in cameras along the sides of a truck, which present video on a monitor in the cab when the turn signal is activated to help eliminate blind spots. Likewise, reverse cameras can help drivers when backing up vehicles, so that drivers can seamlessly get into a loading dock without potentially damaging their truck, trailer or warehouse doors. By pairing video capture with these in-cab-based solutions, drivers are empowered with more information and context to make safer decisions wherever the road takes them. It also gives fleets additional vantage points should an event occur along the side or rear of a truck. . While the video platforms give context after the fact, legacy video systems can’t provide real-time feedback to drivers to help them while they are behind the wheel. As technology matures this is no longer the case, with more advanced systems pairing video recording with in-cab intelligence to give drivers additional awareness when on the road. Some core parts of modern video systems include: Reason #3: Providing Drivers with In-Cab Intelligence 4 https://www.fmcsa.dot.gov/safety/driver-safety/cmv-driving-tips-driver-fatigue Click to Play

9 Trimble Transportation Having an overview of why video is invaluable to fleets is an important first step. It is also crucial that you have a sense of what questions to ask when looking to add video in your operations. When speaking with potential video technology providers, consider asking for some specifics, including: Checklist: What to Ask a Video Technology Provider What resolution is video captured in? What types of cameras are available? Can it be customized to meet my specific needs? How are events triggered? Is on-demand recall an option? What kind of data or analytics are presented alongside video clips? How are videos stored and where can I retrieve footage in the event of a catastrophic accident? What does the hardware installation and system onboarding consist of? Do you offer any in-cab intelligence capabilities such as ADAS, fatigue monitoring and distraction? How does the system integrate with other in-cab technology I might have in my fleet? Asking some of these questions up front can give you the confidence to select the right platform and more readily gain a return on investment (ROI) for this technology in your business.

10 4 Reasons Your Fleet Needs Video Technology Trimble Transportation Keep an Eye Out For Trends Jus t as video can help indicate if certain drivers are more at risk, the data captured by these platforms can also be invaluable in helping identify these individuals as well as broader trends across your driver base, all in a single location. Typically presented in intuitive scorecards, this capability can help you easily see risk of individual drivers, what types of behavior is most prevalent and how frequently it may be occurring. This at-a-glance view can help you quickly contextualize important fleet data so that you can more readily intervene prior to it resulting in an accident. It also gives you the opportunity to continue to monitor trends to see if behaviors are improving once training is implemented. Share Information Across the Organization Speaking of contextualizing data, fleet safety is a total team effort and should be crucial to everyone in your organization. With that said, access to your video platform may be limited to your safety department or select employees. Video systems that provide data and analytics can help expand the reach of this data to other key members of your business. Whether presenting key performance indicators (KPIs) to executive management or highlighting trends more broadly, this functionality allows you to break complex data down into easy-to-understand and usable information that can benefit your entire company and further reinforce safety as a top priority. Further Enhance Driver Coaching Video in and of itself is a powerful tool for driver coaching. It becomes even more powerful when clips are supplemented by data related to speed, engine RPM and driver Hours of Service (HOS) information. The combination of footage with these granular details can further help both safety personnel and drivers to better understand what behaviors may be in need of attention and how to avoid them in the future. Reason #4: Making Sense of Driver Data While video is invaluable in showing what happens on the road, it can be even more useful when paired with safety data and analytics. Many video systems include this type of functionality, coupling video clips with important driver and vehicle-specific information to help further contextualize accidents and near-misses. This level of information can help to:

Phone: +1 866 914 5299 Website: transportation.trimble.com © 2022, Trimble Inc. All rights reserved. Trimble, the Globe & Triangle Logo, PeopleNet Mobile Gateway and Trimble Duo are trademarks of Trimble Navigation Limited registered in the United States Patent and Trademark Office and/or in other countries. All other trademarks are the property of their respective owners. Realize the Power of Video Technology in Your Fleet From gaining accident liability protection and enhancing safety to supporting your drivers in and along their routes ‒ the “video evidence” is clear: this type of platform should be a key component of your technology stack. At Trimble, we help fleets just like yours leverage this innovative technology to make a positive impact on their operations. Trimble Vi deo Intelligence™ is built on a powerful Artificial Intelligence platform, designed to provide real-time guidance to drivers on the go, as well as trigger event recordings from up to 4 high-definition cameras to allow you to make faster, more informed decisions and reward good driving habits. Are you ready to explore the benefits of adding video to your fleet? Contact us today to find out how our Video Intelligence solution can put you on the road to increased safety, security and productivity.