6 Trimble Transportation 4 Reasons Your Fleet Needs Video Technology Providing Tangible Examples of Behavior to Coach & Reward Wh ile we are on the subject of context, a key part of any coaching effort is to be able to articulate what behaviors are occurring and potential ways to correct them. Without video footage, these coaching efforts can be vague and potentially frustrating for both safety personnel and drivers alike. Video helps provide this clarity, with high-definition footage that clearly depicts events. With this technology, safety managers and drivers can each review footage and have a more informed conversation about what took place behind the wheel. In some cases, it might be to help show a driver what needs to be improved ‒ whether that is increasing following distance, reducing speeding events or other behavior. But, it is also important in highlighting where drivers did things right. A triggered video may show that a driver did indeed brake quickly, but that quick thinking helped avoid a vehicle that cut the truck off. Or, if an accident did occur, it can allow a fleet to reassure a driver that he or she did everything in their power to avoid a wreck. Regardless of the circumstances, video provides the context that is vital to enhancing the coaching process and continuing to promote safe driving habits. Pinpointing Highest Risk Drivers For most fleets, 10 percent of drivers can account for up to 65 percent of a carrier’s total risk. This means that while all drivers can benefit from feedback, fleets would be wise to take a more targeted approach in coaching those who may be the likeliest to be involved in an accident. Video can help enable fleets to do just that. Triggered event recordings can help fleets determine trends across their driver base, allowing safety personnel and other back-office users to ascertain if particular drivers are more prone to triggered events and to help determine what behavior(s) may be behind them. The end result? Fleets can focus their attention on the drivers that need it the most as well as educate their broader driver population around common behaviors that should be remedied before they may end up causing an accident.