Reasons Your Fleet Needs Video Technology211

4 Reasons Your Fleet Needs Video Technology 1

4 Reasons Your Fleet Needs Video Technology When it comes to the transportation industry, fleet management technology has come a long way. From the early days of simple “track and trace” Fleets of all shapes and sizes are increasingly solutions that merely showed where a particular onboarding video platforms to help them gain truck was at a given time, onboard solutions have this invaluable insight and advance the safety evolved to provide real-time data on driver and and productivity of their driver base. While no two vehicle performance ‒ empowering fleets to make fleets are alike, implementing a video platform can more informed decisions when it comes to routing deliver concrete benefits that make this an essential and scheduling, managing Hours of Service (HOS) tool for any trucking company. compliance and enhancing overall connectivity In this eBook, we explore some of the key across its operations. advantages of implementing a video system in your And, while these capabilities are an essential part fleet. Whether you are familiar with video systems of any modern fleet’s operations, they still can’t or haven’t considered them before, this helpful provide the same level of context that comes from guide will walk you through the key ways video can actually seeing what a driver is facing while on the deliver a solid ROI as well as highlight how to choose road. That’s not to say technology can’t provide a video platform to meet your fleet’s specific needs that perspective, either. and objectives. 2

Trimble Transportation Reason #1: Gaining Accident Liability When your business operates on the road with other vehicles, accidents and near-misses are a constant concern. Not only do accidents present a safety hazard but they can also result in other headaches such as routing delays, loss of freight and damaged equipment. Another key concern when it comes to accidents? Determining liability. For fleets, accident liability is an important issue for a few reasons. $22 million 22% Increase 75% At-Fault in Litigation in Premiums Accidents The litigation costs for car-truck accidents are Insurance premiums are on the rise, too. ATRI Determining fault is also an important variable to skyrocketing. According to data published by the also reports that insurance premiums increased consider. In fact, statistics from the American Trucking American Transportation Research Institute (ATRI), by more than a cent per mile from 2019 to 2020, Associations (ATA) indicate that 70-75 percent of all the average jury verdict in trucking trials went from representing a 22 percent year-over-year increase. fatal accidents involving a large truck and motor vehicle $2.3 million in 2010 to $22.2 million in 2018. were the fault of the motor vehicle’s driver.

Trimble Transportation 4 Reasons Your Fleet Needs Video Technology With these variables in mind, the evidence is clear: having the ability to properly exonerate your fleet and driver(s) is more important than ever. Implementing video technology can help you do this in a few key ways: Providing a Neutral Eyewitness In these particular scenarios, this means being able to The most obvious benefit of truck-based video systems deliver footage to the accident site, to be seen by law is their ability to clearly capture incidents when they enforcement personnel to help inform their accident occur. Mounted on the front, sides and rear of a vehicle, report and allowing a fleet to more readily clear its name video cameras can provide a neutral vantage point in after an accident occurs. the moments before, during and immediately after an accident. Lowering Insurance Premiums Instead of relying on potentially-inaccurate witness You may be familiar with the adage “an ounce of reports, video can provide a clear depiction of an prevention is worth a pound of cure” and that old phrase accident to reduce confusion and eliminate finger can be applied to video, too. The benefits of video pointing. For fleets, this means either gaining the technology extend beyond just when an accident occurs. evidence to exonerate themselves or, in the event their Having this technology deployed in your fleet can also driver was at fault, speed up the process of settling the have a positive impact on insurance premiums. Similar matter with other parties involved. to the discounts we see in our personal auto insurance, insurers are increasingly seeing the value of video and Sharing Footage Onsite other safety-focused technology in reducing the likelihood The unbiased perspective of video can also be utilized of an accident as well as overall liability risk. immediately after an incident. Video platforms provide the ability to share footage with safety personnel and drivers via their personal devices such as a smartphone. 1 https://www.ttnews.com/articles/trucking-industry-sees-wins-battle-against-nuclear-jury-verdicts 2 https://truckingresearch.org/atri-research/operational-costs-of-trucking/ 3 https://www.trucking.org/sites/default/files/2020-09/TruckingSafetyFacts.pdf 4

Trimble Transportation Trigger Event Reason #2: Enhancing Driver Coaching Efforts Footage Uploaded While video technology can help mitigate the effects of an accident, what if it could help reduce the likelihood of them occurring in the first place? Although accidents are an inherent part of transportation, video technology can play a key role in helping a fleet intervene to correct behaviors that might lead to an accident down the road. For fleets and their drivers, video is becoming an essential part of the driver coaching process, helping everyone gain a better understanding of what types of behavior may need to be addressed and how to proactively improve safety across an entire driver base. Review Safety How? Video technology can help by: Delivering Video Clips When & How You Want Them A key component of most video platforms is the ability to trigger recordings based on vehicle or driver behavior. If a vehicle rapidly accelerates or suddenly stops, the system will know to capture this footage, regardless of if it results in an accident. Likewise, fleets can also apply their own customized triggers to look for behaviors that may be specific to their driver base. While these triggered clips are essential to informing driver coaching efforts, they aren’t the only way for a fleet to utilize video to enhance coaching. Leading video platforms also include an on- demand feature, allowing back office personnel such as safety managers to recall video from a specific truck at a specific time, further providing context to correctable behaviors or near-misses. 5

Trimble Transportation 4 Reasons Your Fleet Needs Video Technology Providing Tangible Examples of Behavior to In some cases, it might be to help show a driver what needs to be Pinpointing Highest Risk Drivers Coach & Reward improved ‒ whether that is increasing following distance, reducing For most fleets, 10 percent of drivers can account for up to 65 While we are on the subject of context, a key part of any coaching speeding events or other behavior. But, it is also important in percent of a carrier’s total risk. This means that while all drivers can effort is to be able to articulate what behaviors are occurring highlighting where drivers did things right. A triggered video may benefit from feedback, fleets would be wise to take a more targeted and potential ways to correct them. Without video footage, these show that a driver did indeed brake quickly, but that quick thinking approach in coaching those who may be the likeliest to be involved coaching efforts can be vague and potentially frustrating for both helped avoid a vehicle that cut the truck off. Or, if an accident did in an accident. safety personnel and drivers alike. occur, it can allow a fleet to reassure a driver that he or she did everything in their power to avoid a wreck. Video can help enable fleets to do just that. Triggered event Video helps provide this clarity, with high-definition footage that Regardless of the circumstances, video provides the context that is recordings can help fleets determine trends across their driver base, clearly depicts events. With this technology, safety managers vital to enhancing the coaching process and continuing to promote allowing safety personnel and other back-office users to ascertain and drivers can each review footage and have a more informed safe driving habits. if particular drivers are more prone to triggered events and to help conversation about what took place behind the wheel. determine what behavior(s) may be behind them. The end result? Fleets can focus their attention on the drivers that need it the most as well as educate their broader driver population around common behaviors that should be remedied before they may end up causing an accident. 6

4 Reasons Your Fleet Needs Video Technology Case Study: TCW Trusts Trimble Video Intelligence to Enhance Fleet Safety & Accident Liability Protection With operations at 9 inland terminals and 2 port approaching in the other direction while a log locations, TCW is one of the largest intermodal truck was parked perpendicular to the road, with operations in the U.S., also with a focus on dry the logs hanging over into the lane with no lights, vans, yard management and warehousing. warning triangles or hi-vis flag. The TCW driver And, with that large of a footprint comes braked, hitting the overhanging logs and causing increased risk exposure. In fact, in the past five some damage to the cab, but avoided a run off years, TCW was involved in several accidents road or head-on collision. where they weren’t at fault but they did not The police report indicated that the TCW truck have all the evidence to properly exonerate rear-ended the logging truck. The video showed themselves. this wasn’t the case and, by providing law Enter Trimble Video Intelligence. enforcement with video evidence, TCW was able to exonerate itself and the driver involved. In addition to providing on-demand context into For fleets that are on the fence about adding incidents when they happen, Video Intelligence video or are unsure about its benefits, both also captures video when triggered by behavior Holland and Banks have some key words of (think hard braking or rapid accelerations). advice. Presented via a robust back office platform, these videos can help fleets advance their “Do this to protect your company. In the litigious “If you aren’t running video today, coaching efforts by providing clear examples of society we operate in these days I wouldn’t want driving behaviors that can be improved. to operate without the camera to protect us. that should be the top priority for After rolling out Video Intelligence and its The videos also make us better, they make us forward-facing cameras, TCW immediately safer because we can take an event and we can tomorrow. I can’t express how much realized an ROI. coach on any at-risk behaviors,” added Holland. it saved us. Not only in defending “I don’t understand why any trucking company, “We have already seen the benefits of including owner operators, wouldn’t invest in this claims but to make it clear when we exoneration within the first couple of months of technology.” may be in the wrong.” using Video Intelligence,” said Banks. Check out the full case study to learn more about One example is when a TCW driver recently TCW and how Video Intelligence is helping them – Ronnie Holland, Director of Safety for TCW came around a curve in the dark. A vehicle was improve safety and reduce accident liability risk. 7

Trimble Transportation 4 Reasons Your Fleet Needs Video Technology Reason #3: Providing Drivers with In-Cab Intelligence Click to Play While the video platforms give context after the fact, legacy video systems can’t provide real-time feedback to drivers to help them while they are behind the wheel. As technology matures this is no longer the case, with more advanced systems pairing video recording with in-cab intelligence to give drivers additional awareness when on the road. Some core parts of modern video systems include: Advanced Driver Assistance Systems (ADAS) You may be familiar with these types of systems, either as factory- Video systems can play a key part in mitigating the risk of driver fatigue. The latest video systems help provide that additional perspective to installed options on your newer trucks or even your own personal vehicle. Many platforms include the option to add fatigue and distraction help drivers make more informed decisions when behind the wheel. Next-generation video systems also feature ADAS capabilities to give a monitoring capabilities. Paired with Artificial Intelligence (AI), this This includes the capability to add in cameras along the sides of a truck, heads up of potential hazards along their route. technology can spot head movements that may indicate fatigue, as well which present video on a monitor in the cab when the turn signal is as pick up on other behaviors such as cell phone usage and smoking that activated to help eliminate blind spots. Likewise, reverse cameras can Often featuring hardware that unobtrusively mounts on the dashboard, may cause distraction. help drivers when backing up vehicles, so that drivers can seamlessly get this technology can give drivers both audible and visual warnings The end result? Not only can this help fleet managers and drivers work into a loading dock without potentially damaging their truck, trailer or regarding items such as a reduction in following distance, unintended together to improve safety but it can give drivers in-the-moment alerts warehouse doors. lane departure and accident hazards on the road ahead. to address and potentially correct behaviors before they result in an By pairing video capture with these in-cab-based solutions, drivers are accident. empowered with more information and context to make safer decisions Fatigue & Distraction Monitoring wherever the road takes them. It also gives fleets additional vantage What is occurring on the road is important but so, too, is being aware of Additional Perspectives In & Around the Truck points should an event occur along the side or rear of a truck. what is happening in the cab. Driver distraction, including fatigue, can Over-the-road truck drivers have an exceptional ability to safely operate be a major factor in causing accidents. In fact, the Federal Motor Carrier 4 extremely large vehicles. With that said, even the most veteran of drivers https://www.fmcsa.dot.gov/safety/driver-safety/cmv-driving-tips-driver-fatigue Safety Administration (FMCSA)’s Large Truck Crash Causation Study could benefit from an extra set of eyes, particularly when backing up a . (LTCCS) reported that 13 percent of commercial motor vehicle (CMV) truck and trailer or navigating a crowded area such as a loading dock. drivers were considered to have been fatigued at the time of their crash. 8

Trimble Transportation Checklist: What to Ask a Video Technology Provider Having an overview of why video is invaluable to fleets is an important first step. It is also crucial that you have a sense of what questions to ask when looking to add video in your operations. When speaking with potential video technology providers, consider asking for some specifics, including: What resolution is video captured in? What types of cameras are available? Can it be customized to meet my specific needs? How are events triggered? Is on-demand recall an option? What kind of data or analytics are presented alongside video clips? How are videos stored and where can I retrieve footage in the event of a catastrophic accident? What does the hardware installation and system onboarding consist of? Do you offer any in-cab intelligence capabilities such as ADAS, fatigue monitoring and distraction? How does the system integrate with other in-cab technology I might have in my fleet? Asking some of these questions up front can give you the confidence to select the right platform and more readily gain a return on investment (ROI) for this technology in your business. 9

Trimble Transportation 4 Reasons Your Fleet Needs Video Technology Reason #4: Making Sense of Driver Data While video is invaluable in showing what happens on the road, it can be even more useful when paired with safety data and analytics. Many video systems include this type of functionality, coupling video clips with important driver and vehicle-specific information to help further contextualize accidents and near-misses. This level of information can help to: Keep an Eye Out For Trends Share Information Across the Organization Further Enhance Driver Coaching Just as video can help indicate if certain drivers are more Speaking of contextualizing data, fleet safety is a total Video in and of itself is a powerful tool for driver at risk, the data captured by these platforms can also team effort and should be crucial to everyone in your coaching. It becomes even more powerful when clips be invaluable in helping identify these individuals as well organization. With that said, access to your video are supplemented by data related to speed, engine as broader trends across your driver base, all in a single platform may be limited to your safety department or RPM and driver Hours of Service (HOS) information. location. select employees. The combination of footage with these granular details Typically presented in intuitive scorecards, this capability Video systems that provide data and analytics can help can further help both safety personnel and drivers to can help you easily see risk of individual drivers, what expand the reach of this data to other key members of better understand what behaviors may be in need of types of behavior is most prevalent and how frequently your business. Whether presenting key performance attention and how to avoid them in the future. it may be occurring. This at-a-glance view can help you indicators (KPIs) to executive management or quickly contextualize important fleet data so that you highlighting trends more broadly, this functionality allows can more readily intervene prior to it resulting in an you to break complex data down into easy-to-understand accident. It also gives you the opportunity to continue and usable information that can benefit your entire to monitor trends to see if behaviors are improving once company and further reinforce safety as a top priority. training is implemented. 10

Realize the Power of Video Technology in Your Fleet From gaining accident liability protection and enhancing safety to supporting your drivers in and along their routes ‒ the “video evidence” is clear: this type of platform should be a key component of your technology stack. At Trimble, we help fleets just like yours leverage this innovative technology to make a positive impact on their operations. Trimble Video Intelligence™ is built on a powerful Artificial Intelligence platform, designed to provide real-time guidance to drivers on the go, as well as trigger event recordings from up to 4 high-definition cameras to allow you to make faster, more informed decisions and reward good driving habits. Are you ready to explore the benefits of adding video to your fleet? Contact us today to find out how our Video Intelligence solution can put you on the road to increased safety, security and productivity. Phone: +1 866 914 5299 Website: transportation.trimble.com © 2022, Trimble Inc. All rights reserved. Trimble, the Globe & Triangle Logo, PeopleNet Mobile Gateway and Trimble Duo are trademarks of Trimble Navigation Limited registered in the United States Patent and Trademark Office and/or in other countries. All other trademarks are the property of their respective owners.